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in: Loyalty Industry
Eurostar Makes VOC Leap With Fizzback and Tableau
Eurostar highlights importance of timing and visualization in VOC efforts

Hats off to Information Age for authoring such a powerful analysis of  technology impacting deeper business understanding.  We're most intrigued by the impact of the visualization effort on making Eurostar's entire VOC effort a part of a shift to customer centricity.

Customer intelligence manager Chris Haynes describes the macro transformation of perspective on train timetables --- understanding that delays should not be measured in minutes but in terms of lost referrals and decreased repeat business.