The launch of AudienceView by Experian suggests that companies should continue to focus on reducing the role of trial and error in their marketing programs.  Experian is putting forward the belief that smart data gathering and focused analyisis techniques can be powerful tools in gathering the information needed to create greater focus in core marketing efforts. This tells us that companies shouldn’t just resign themselves to a trial-and-error approach -- but should look for ways to levarage surveys, VOC and feedback systems to tip the balance in their favour.