Does being small mean a company shouldn’t look to gather market research? Of course not … at their earliest stages, companies face the greatest risk and their decisions take on greater criticality. Usurv eliminates the barriers to gathering marketing research for smaller companies by providing its new self-service broad reach research service.
Market research has always been about marrying the need for data with what’s practically possible for a company to execute in terms of research. The mistake that many companies make is to see market research as all-or-nothing, rather than finding ways to leverage the reach that is available to answer atleast a portion of the questions that are the basis for better strategic decisions.