Polling bias … not something that gets talked about a lot in companies … but it is an extraordinarily important issue for companies measuring the ROI of their customer focused programs.

The recent research reports around daily deals have been remarkably inconsistent in their findings -- some pointing to very poor repeat purchase rates ( poor loyalty) while others like this recent Foresee research indicating exactly the opposite. 

Leaving aside our doubts about such an overwhelmingly positive result, in general we find it difficult to question the findings of strong research companies.  Either way, the contrasting results point to the importance of eliminating “polling bias” as part of an overall focus on precisely measuring ROI.