Regardless of how “simple” or “complex” you think your business is, the power of customer data should never be underestimated. Even more importantly, the ability of a system to make gathering, analyzing and acting upon that dat a more easy is powerful benefit for any business.
Unlike the solution provided by POSIQ to restaurants, the hallmark of most customer data gathering efforts is inefficiency and lack of full impact. POSIQ reminds us that the goal should be a clear ability to understand the impact of loyalty programs and exactly what behavior they are inspiring. Falling short of that level of insight is too often blamed on a big hurdles in the data gathering process but are actually the result of lack of investment in powerful technology solutions.