If your company is seriously measuring Customer Satisfaction, it’s worth taking a step back from your process to look at the questions you’re asking customers.  Why is this important?

Companies that make a concerted effort to develop “meaningful” CSat questions reveal their internal standards for customer experience via the questions they ask customers.  

Do your questions focus on meeting customer expectations in basic ways?

Or do they dig deeper to find out if customers are delighted with all or part of your offering and also whether they will be strong advocates for your company in the marketplace?

This approach is worth a quick time investment, to gain a quick self assessment of your commitment to customers and their experiences with your company.