KLM decided to improve customer experience during a typical activity by flyers -- studying the onboard experience with the airline.  While a typical approach would be to simple add video to the onboard experience pages of the website.  

KLM has taken it to the next level, leveraging SDL Tridion platform to create a highly interactive experience for customers as they explore the onboard experience.  The investment reflects KLM’s commitment to maximizing customer experience and using that to increase brand strength as well the effectiveness of marketing messaging.