MarketTools, Inc. announced the winners of the 2012 MarketTools ACE (Achievement in Customer Excellence) Awards for Best Use of EFM, recognizing the organizations that best use their enterprise feedback management (EFM) solution to drive positive business results.  The Best Use of EFM Awards are presented in addition to the annual MarketTools ACE Awards, a program now in its seventh year, to recognize the highest levels of achievement in using an EFM solution to generate positive organizational change, enhance business processes and/or boost business returns.

The following companies are the winners of the 2012 MarketTools ACE Awards for Best Use of EFM:
21st Century Insurance
- Winner, Best Use of EFM for Voice of the Customer, acknowledging the organization that best uses their enterprise feedback management solution to capture, analyze and respond to customer feedback to improve the customer experience.

"We take customer feedback seriously, and we rely on our voice of the customer program to provide the insights necessary to continually improve the customer experience," said Karen Alejnikov, Senior Vice President at 21st Century Insurance. "With MarketTools CustomerSat, we've achieved a meaningful increase in customer satisfaction on the insights provided through our voice of the customer programs."

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