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in: VOC on Mobile
Mobile Industry Study Shows Rapid Shifts in Market Perceptions
Mobile industry survey puts spotlight on rapidly changing customer and importance of VOC across industries

We operate in a world where fundamental drivers of consumer behavior are shifting rapidly.  Ranging from economic turbulence to rapid changes in technology, these shifts are changing the rules faster than companies can keep up.  Companies which choose to put ‘blinders” on do so at their own risk -- particularly with respect to Gen X and Y buyers.

The impact of VOC efforts goes beyond identifying points of customer dissatisfaction -- it represents a critical finger on the pulse of a rapidly changing market -- something which industries as diverse as mobile providers, auto manufacturers and airlines are all battling.  That puts the onus on companies (regardless of industry) to put emphasis on keeping in touch with customers solely from the perspective of keeping a strong handle on shifting expectations and perceptions of value.





  • Editors' NEWS/Opinion
    in VOC Strategy
    Postal Service Recognizes Tough Decisions Need Customer Involvement | Multi stage feedback process allows less emotional response to dramatic changes that affect customers.
    in VOC Impact
    Business Intelligence Solutions Provider Jedox Takes Top Spot in CSat Survey | Dominates bigger players with combination of product, value and support strength

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  • Editor's Note
    Welcome (back) to the Ideal Path Customer Loyalty Portal.
    It's funny, every time I read the name of this portal, I'm not satisfied. But then I remember that a short catch phrase can't describe an area that encompasses the act of focusing on and delivering customer experience, satisfaction and loyalty.
    …… Read More.
    		•
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