Marriott Rewards Unveils Weekly Promotional Campaign With Sina Weibo To Expand And Engage Greater China Membership

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in: Loyalty Industry

Marriott Rewards Joins Sina Weibo To Expand And Engage Greater China Membership

Marriott Rewards, the award-winning loyalty program of Marriott International, has unveiled a weekly promotional campaign, running until March 10, 2012, in partnership with China’s most popular microblogging site, Sina Weibo. Designed to engage Chinese members and drive new membership, the campaign gives Marriott Rewards members the opportunity to win special prizes by blogging about how they would share their rewards with friends.

Marriott Rewards members living in Greater China, including Hong Kong, Macau and Taiwan, are encouraged to participate by inviting five friends to blog about how they would share the prizes on offer. Winners are selected based on the number of "votes" received and blog creativity. Throughout the promotion period, Marriott Rewards is also offering a Free Night Certificate to one voter per day.

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