In the highly competitive U.S. coffee market, Dunkin’ Donuts is once again distinguished for brewing a superior guest experience. For the sixth straight year, Dunkin’ Donuts, America’s all-day, everyday stop for coffee and baked goods, has been recognized by the Brand Keys Customer Loyalty Engagement Index as number one in customer loyalty in the coffee category.
The 16th annual national survey conducted by brand loyalty and engagement consultancy Brand Keys identifies brands that are best able to engage consumers by meeting or exceeding their expectations, which creates loyal customers. Brand Keys’ Customer Loyalty Engagement Index recognizes the brands that receive the highest loyalty and engagement assessments and surpass competitors for “delighting” customers. In the coffee category, consumer preferences were based on consistently meeting customer expectations for taste, quality, service, and brand value.