ReviewMetrix Consumer Satisfaction Index: Red Roof Ranks #1 For Customer Satisfaction Among Economy Lodging Competitors

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in: Loyalty Industry

Red Roof Selected As #1 Economy Hotel In 2011

Red Roof® is ranked number one, once again! For the second year in a row, Red Roof has earned the highest customer satisfaction score among its economy lodging competitors according to the ReviewMetrix™ Consumer Satisfaction Index.

Based on Trip Advisor® online reviews, guests ranked Red Roof’s rooms, service and overall value higher than its economy brand competitors. ReviewMetrix was created in partnership with Trip Advisor by Market Metrix as a source to manage online guest reviews and analyze competitor performance, turning all of the guest reviews into actual data.

“Our customers come first and it’s essential that we listen to their changing needs and give them what they want, especially in this highly competitive environment,” said Red Roof President Andrew Alexander. “The recognition we received as the #1 ranking on the Customer Service Index by ReviewMetrix for the second year in a row, validates that the Red Roof offer of `Nice Place. Nice Price' resonates with our customers.”

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