LoyalTree and LionWise have taken a giant step towards changing and revolutionizing the customer loyalty industry with the release of their integrated Mobile-to-POS (Point-of-Sale) customer loyalty platform. The solution allows for the instant inspection of LionWise POS transactional data and the real time delivery of purchase-based rewards through LoyalTree’s new innovative rewards application on mobile devices. The launch of the integration is scheduled for release in early 2012.
The Mobile-to-POS integration will seamlessly enable businesses to reward customers through their mobile device for their specific in-store purchases. “An important benefit is the ability to track a larger percentage of consumer purchase history,” says Filiault. “Historically, point-of-sale transactions tend to be largely anonymous. With the ability for a consumer to enroll and participate simply by using a QR code, merchants can get greater insight into their sales and build stronger bonds with their customers.”