Apple trumped all e-tailing rivals in mobile shopping satisfaction during 2011's holidays, but lost to Amazon on the Web, a consumer pollster said.
Apple's mobile satisfaction score -- how happy U.S. consumers were with the their shopping experience using a smartphone or tablet -- was 85, a point higher than Amazon.com's, said Michigan-based ForeSee Results.
ForeSee measured customer satisfaction using a survey of more than 23,000 visitors to the top 40 retail sites as ranked by annual sales revenue. This was the seventh year that the company has published satisfaction findings.
Apple's mobile shopping score -- calculated using a subset of the surveyed customers -- was higher than the 83 it reaped among people who used its traditional website to shop, presumably with desktop and notebook Macs and PCs.