Bashas’ Family of Stores, plans to enhance the value it delivers members of the Bashas’ Thank You loyalty card programs. The grocer is working with Cambridge, Mass.-based Incentive Targeting to create, implement and measure these loyalty card promotions. “This new relationship will accelerate our loyalty card promotions, and provide more value through Bashas’ Thank You Card,” said Robert Ortiz, Bashas’ VP of sales and marketing. “Vendors can now provide more targeted offers to specific Bashas’ shoppers, and they’ll have the ability to track the results instantaneously and over time.” Vendors working with Bashas’ on Thank You Card promotions will now have instant access to sales and shopper insights down to the per-store, per-SKU level.

Original Link

0

0

0

0

0

0