Buca di Beppo chose Transaction Wireless to power its digital gift card program. Transaction Wireless is a California company that offers a cloud-based digital gifting platform. Buca di Beppo will use the platform to offer gift options and marketing initiatives through social media and other channels. Buca di Beppo is a family-style Italian restaurant chain owned by Orlando-based Planet Hollywood International Inc. It will also use Transaction Wireless products for its loyalty and customer incentive programs.