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in: Loyalty Industry
Lowes Introduced Online Tool MyLowes To Improve Shopper Loyalty
New Lowes Service About Shopper Loyalty

Mooresville based Lowes Inc., has a new goal beyond just selling you paint, light fixtures and appliances, The retailer wants to remind you when to fertilize your lawn, store your appliance warranties, and digitally re create your rooms to preview home improvement projects. Those are some of the goals of MyLowes, a new online service the retailer rolled out at its 1,725 stores this week. Customers who sign up have all of their purchases tracked and stored on a website.