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Welcome (back) to the Ideal Path Customer Loyalty Portal.
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in: Loyalty Industry
Microsoft Excel: The Biggest Enemy Of Customer Insight And Customer Feedback Management
Microsoft Excel: The Biggest Enemy Of Customer Insight And Customer Feedback Management
UK SMEs are suffering from a chronic customer insight gap which is having a drastic impact on the bottom line of many British businesses - and a key culprit is Microsoft Excel says managemycomplaints.com (MMC). The widespread use of MS Excel (or no specialist system at all) is greatly hampering UK SMEs in their ability to extract more value from insight into customer feedback and complaints. MMC has compiled a list of 15 major reasons why Microsoft Excel is the biggest enemy of customer insight and customer feedback management.
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Featured Webinar
in VOC on MobileLoyalty Conference
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New Related ArticlesArticle
in Loyalty StrategyMultiple examples of innovation in loyalty programs Article exploring multi levels of innovation in rewards includes a couple of takes on targeting your reward programs for greater impact and ROI. 
Editors' News Take
in Loyalty ImpactUsing loyalty to support branding RiteAid integrates wellness and health benefits into loyalty programs to also drive brand connection 
Vendor in Focus
in Loyalty Strategy
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Editors' NEWS/Opinionin Loyalty StrategyLocal Grocery Store Chain Steps Outside the Norm for New Rewards Program | New Rewards Program for Local Grocery Chainin Loyalty Industry WatchAmerican Express Extends Top Rated Streak to 6 Years | Tops JD Power Credit Card Customer Service Ranking Againin CX ImpactResearch Team Takes On Marketers Key Challenge | KU team uses innovative approach to tackling question of ROI of CSat programsin Loyalty InfrastructureWalgreen's CIO Delivers Infrastructure for New Loyalty Initiative | Effort reads like a playbook for any company looking to institutionalize customer centricity and loyalty marketing into its business model.
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Editor's NoteWelcome (back) to the Ideal Path Customer Loyalty Portal.It's funny, every time I read the name of this portal, I'm not satisfied. But then I remember that a short catch phrase can't describe an area that encompasses the act of focusing on and delivering customer experience, satisfaction and loyalty.…… Read More.
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