This interactive event will examine how retailers can maximise profits and market share through cost effective, seamless, integrated multichannel strategies in addition to new ways to maximise revenues and engage your customers.

Location: The Cavendish Conference Centre, London, UK
Date: 02 Feb 2011

Keynote Speaker: Derek Eccleston (Research Director at eDigitalResearch), Naomi Paget (Head of Customer Relationship Marketing at TM Lewin), Joanna Brazier (Director, Multi Channel Programme at John Lewis), Chris Corbin (Head of Multi-channel at Halfords Group)

Tracks/Topics:

• Workshop for Improving Customer Insight And Loyalty Through A Single Customer View Of The Multichannel Shopper
• Session A Profitable Future Strategy In A Multichannel World Is the customer right at the heart of a multi channel strategy? The true value of a multi channel customer Multi channel pricing or multi price channels?
• Session Driving Wallet Share And Conversion Through A Consistent Customer Experience Across Every Channel Evaluating what experience todays multichannel customer expects from the retailer
• Session on Understanding the power of the cross channel single customer view for driving market share and improved targeted marketing

Highlighted Roles : CEO, CFO, COO, CIO, CMO, MD, Chairman, Founder
Highlighted Industries: BPO, Retail, Technology, Media, Marketing, IT, Telecom, Financial Services