IQPC CMO Congress, taking place from 5-6 December in Dubai, UAE, will reflect the strategic issues that senior marketing professionals have identified in how to optimise customer experience, minimise operational cost along with determining the best mix of marketing channels to select. Attend the two days event to find out how to deliver exceptional customer experience through new channels and points of interactions to gain customer loyalty.

Location: The Ritz Carlton, Dubai International Financial Centre, Dubai, UAE
Date: 05-06 Dec 2011

Keynote Speaker: Ashish Banerjee (VP Brand Development at du UAE), Hamad M. Malik (Chief Marketing Officer at OSN), Subhra Das (Senior Vice President Marketing and Customer Experience at du), Badih Kanaan (Head of Marketing and Communications at Arabsat KSA), Petr Klimes (EVP Group Marketing Director at Abu Dhabi Islamic Bank UAE)

Tracks/Topics:

• Sustaining creativity and innovation in a customer experience economy
• Dealing with lack of data on customer segmentation
• Enhancing customer experience on social platforms
• Achieving a positive corporate image that will allow customer preference in doing business with you
• Delivering excellent customer service to achieve brand loyalty
• Embracing new technology to enhance service interactions that will keep your customers engaged

Fees Range: $1345 - $1595
Highlighted Roles : Head of Marketing,CMO,Marketing Director