CMO Exchange is an exclusive invitation only event, providing senior marketers with a unique opportunity to network with fellow marketing leaders from a broad range of B2B and B2C organisations, benchmark against the world most successful brands, engage with the market most innovative solution providers, and walk away with practical solutions to propel your business and brand value to new heights.

Location: Novotel West London, London, UK
Date: 19-20 Jun 2012

Keynote Speaker: Stuart Taylor (Chief Executive Guardian Media Group Radio), Joe Payne (CEO Eloqua), Philippa Snare (CMO Microsoft UK), Laust Sondergaard (Chairman Sitecore UK), Andy McFarlane (Head of Marketing Vodafone Global Enterprise), Paige O’Neill (VP Marketing Aprimo)

Tracks/Topics:

• Marketing metrics: How to effectively measure marketing performance to justify spend and demonstrate ROI
• How to make your CFO a social media fan
• Realigning and re-educating your organisation to deliver more value to the customer
• Moving from ‘big data’ to business critical information: Using customer insight to drive improvements across the enterprise
• Building your brand in an increasingly competitive environment
• Digital
• social and mobile marketing: Integrating the future of marketing into your current strategy

Fees Range: £799 - £999 ( + 20% VAT)
Highlighted Roles : CCO,Chief Customer Officer,CMO,Directors,SVP,VP
Highlighted Industries: Customer Service,Financial Services,Hospitality,Manufacturing,Telecom,Travel/Tourism