Consumer and Shopper Insights gathers together top experts within the community to deliver their best practices on efficient application of insight, driving shopper experience and reinforcing brand value. Learn how to emotionally engage your customers through effective promotional campaigns and optimise cocreation and innovation processes.

Location: London, London, UK
Date: 05-07 Oct 2011

Keynote Speaker: Vivek Sharma (Vice President, Knowledge Centre at Carlsberg Group), Richard Ebenbeck (Director, Consumer and Market Intelligence at Wrigley), Johan Sanders (Innovation Director at Sara Lee), Antonio Fabio Bella (Consumer and Shopper Insight Manager at Personal Care Innovation Centre Europe)

Tracks/Topics:

• Integrate neuroscience practice into marketing processes
• Uncover consumer and shopper behaviour and measure the emotional engagement with your brand
• Get the ultimate consumer insights that will differentiate your campaigns into the market

Fees Range: €3238.80 - €4678.80
Highlighted Roles : VP, Directors, Manager, Head of Customer Experience
Highlighted Industries: Financial Services, Healthcare, HR, Telecom, Transportation/Automobile