This annual conference serves as a forum for academic scholars from diverse disciplines and research practitioners to share the best available research on both consumer and firm behavior related to China and India. Research on other emerging markets that help gain insights about the Chinese and Indian markets are also welcome. All interested researchers and marketing research practitioners are invited to register and attend, subject to conference capacity constraints.

• The Impact of Confucian Culture on Customer Brand Loyalty
• Decoding the Entertainment Engagement Experience and Learnings from the Indian Multiplex Consumer
• The Neglected Many: Consumers Who Intentionally Do Not Display Word Of Mouth Behavior
• Evolving Consumer Lifestyles: Deciphering the transforming consumption landscape

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