IQPC Customer Analytics & Intelligence Conference will give you the know-how to introduce enhanced customer profiling metrics to better connect marketing to retention and acquisition, leverage up and coming technology to identify quantifiable and qualitative targets, and effectively integrate multiple channels to truly understand MROI

Location: San Francisco, CA, USA
Date: 22-24 Aug 2011

Keynote Speaker: Carol Kurimsky (SVP of Brand Marketing at PC Mall), Martyn Etherington (VP of Worldwide Marketing and Sales Operations at Tektronix Danaher), Edwin Derks (Marketing Performance Program Manager at Intel Corporation), Laura Patterson (President at VisionEdge Marketing), Dave Frankland (VP and Principal Analyst at Forrester Research), Ronel Uys (Director e-Commerce and Social Media at Dahill a Xerox Company), Brenda Lo (VP of Marketing Analytics at Netflix), Gil Roeder (Director of e-Business at BlackRock Inc), Jake Zhu (Director of Marketing Analytics at NetSpend Corporation), Lise Brende (Director of Marketing Analytics at Bing and MSN and Microsoft Corporation), June Dershewitz (Director of Web Analytics and Customer Insight at Apollo Group)

Tracks/Topics:

• Leveraging Customer Insight to Understand How Channels Relate and Maximize Customer Experience
• C Suite Peer to Peer Roundtable Discussions: Creating Value and Achieving Competitive Advantage
• Spotlight on Customer Intelligence: Managing Marketing eMetrics at Ancestry.com
• Leveraging creative online initiatives to coordinate business and customer value drivers that will improve and manage customer experience

Fees Range: $549 - $2699
Highlighted Roles : MD, VP, Directors, CMO, Principal Analyst, Senior Manager
Highlighted Industries: Marketing, Financial Services, Media