This seventh annual Efma conference covers topics which provides delegates with an excellent opportunity to ensure that they are up to date with the latest thinking and developments. The conference will not only include presentations on customer acquisition and loyalty but will also incorporate a series of interactive discussions that will provide more opportunities for debate and discussion.

• The main drivers of customer loyalty
• The retention of profitable customers
• How can the right skills and support for customer retention be developed
• What early warning systems can be used to identify potential customer defections
• How can banks develop effective new customer retention and loyalty schemes

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