Alliance Data Systems Corporation (NYSE: ADS), a leading provider of loyalty and marketing solutions derived from transaction-rich data, today announced its Retail Services business has signed a long-term agreement to create and manage turnkey private label, co-brand, and commercial credit card programs for True Value Company (www.truevaluecompany.com). True Value (www.truevalue.com) — a cooperative of independently owned retail locations — offers a wide range of home improvement, hardware products and garden supplies. The True Value cooperative includes approximately 4,650 independent retailer locations worldwide operating under the store identities of True Value, Grand Rental Station, Taylor Rental, Party Central, Home & Garden Showplace and Induserve Supply.
By leveraging Alliance Data's unique customer acquisition and advanced analytics capabilities, Alliance Data will provide True Value with marketing-driven private label, co-brand, and commercial credit card programs that add meaningful value to True Value Company, its retailers and its wide array of customers, including both consumers and small or commercial businesses. The co-brand card program is Alliance Data's first Discover® card product to utilize the unique capabilities of the Discover® network and its millions of merchant locations. All credit card accounts will be consistent with Alliance Data's traditional credit quality standards.