Badgeville, The Behavior Platform, today announced the expansion of its team to London, UK, with Scott Schnaars, General Manager, EMEA, bringing gamification to innovative clients throughout the region. The Silicon Valley-based company is accelerating its global expansion efforts as a result of its recent Series C funding.
Gamification, the business strategy which employs game mechanics in non-game environments and experiences, is key to a successful modern enterprise. Gartner Research predicts more than 70 percent of Global 2000 organisations will use gamification by 2015. These techniques today are found in both customer and employee experiences across virtually every industry.