Cardagin Networks, Inc., a market leader in Mobile Relationship Management (MRM) platforms, announced today that it has been tapped by iconic national burger and fries brand, Boardwalk Fresh Burgers and Fries, to power the company’s mobile customer loyalty and rewards program. With this agreement, Cardagin will produce the first-to-market customized enterprise version of its highly successful MRM platform for Boardwalk.
A West Coast developer of the franchise, Boardwalk Ventures, LLC., will lead the program roll out exclusively in Southern California and Texas stores this year to complement the brand’s coast-to-coast expansion beginning at the end of July in Hermosa Beach.
“By knowing our customers through our state-of-the-art loyalty and rewards program we will be able to provide better customer service, which has always been the hallmark of our longstanding brand,” said Andrew Ritchie, CEO of Boardwalk Ventures, LLC., who is heading up the Boardwalk West Coast expansion. “We are elated to begin rolling out this program in our stores this summer.”