MarketLive, the leader in enterprise-class eCommerce software and solutions, today announced the launch of MarketLive Content Experience Manager, the first of its kind, fully integrated product that uniquely enables and optimizes content to deliver a differentiated shopping experience. The MarketLive Content Experience Manager empowers merchants by improving customer engagement, lowering barriers to purchase, boosting repeat site visits, building customer loyalty, and lowering customer service costs. Merchants gain new efficiencies and raise their brand's search engine relevance, while earning trust and ultimately driving long term growth.
It is no longer enough for retailers online to be strictly merchants. Even integrating product specific content such as product details and ratings and reviews simply falls short. To effectively connect with a brand's core market and stay relevant, merchants must inform and inspire shoppers with the same insight that informs and inspires them. Today, the most sophisticated merchants are weaving in buyer's guides, how-to instructions, use ideas, care information, lifestyle information and more throughout customer experience. However, integrating this syndicated information maintained in traditional open source content management systems is a serious and rising challenge.