Kristina: The integration of social with email is getting a lot of play. What is it about these two forms of advertising that mesh so well?
Shawn Myers, Responsys Director of Product Marketing: Email still provides major brands a powerful mechanism to deliver highly targeted and personalized content to their consumers. Today, many consumers engage in social conversations by sharing their ideas, questions, and comments about products and services on brands' web sites or their social media channels, especially Facebook. By integrating social and email, brands are now able to leverage consumers' social behavior to create more relevant and personalized email marketing messages.
The integration between the Responsys Interact Suite and the Bazaarvoice Social Commerce Platform allows brand marketers to easily and effectively reach consumers in real-time with personalized email messages based on their specific comments, questions, and ratings about various products and services. Furthermore, marketers can easily assess the consumer engagements with those emails for follow-up re-targeting via personalized email, mobile, social or display advertising messages orchestrated through the Responsys Interact Suite.