Social loyalty platform PunchTab, which raised its $4.4 million Series A in November, is rolling out its new platform for agencies, allowing them to run customized incentives campaigns to promote customers’ brands on any social network. That’s a differentiating factor between PunchTab and some other social loyalty plays which often only focus Facebook and Twitter. With PunchTab, agencies can also target popular networks like Instagram and Foursquare, for example. The fully branded programs are available both as standalone experiences or embedded in Facebook.
The company has already signed up some notable customers in Q1 of this year, including Arby’s, eBay, and the Toy Industry Association.
PunchTab, for those unfamiliar, allows publishers to dole out reward points to users who engage with the company or brand through the usual means: visits, Facebook likes, tweets, comments, etc. Visitors can later redeem the points they earn through a customized rewards catalog. The company also allows its business customers to build a user community on their own websites and blogs through the use of special PunchTab badges, which reward users for their participation.