Punchcard, an Idealab company, announced the introduction of Punchcard for Business, the company’s new business-side marketing solution that gives local merchants valuable insights into customer purchasing behavior, along with the ability to automatically push offers directly to consumers’ smart phones via the Punchcard Mobile App. Pioneering Online 2 Offline (O2O) consumer and merchant solutions in what has been called a trillion dollar market, Punchcard for Business gives local businesses a live link to customer mobile devices along with a way for local businesses to push relevant offers to consumers based on their past purchasing behavior. The result is that consumers receive targeted offers from local businesses that they love and local businesses can finally communicate with consumers in an automated fashion. This is especially important for local merchants as 15% of their customer base typically generates 60% or more of their profits. Punchcard’s loyalty and mobile marketing solution works for local businesses of all types, including specialty retailers, restaurants, grocery stores, coffee shops and others.
Combined with the Punchcard Mobile App, Punchcard for Business gives merchants a personalized dashboard which provides rich customer data based on actual purchases. Gone are the days of the “one size fits all” offer as merchants now have the ability to push personalized offers such as: a percentage or dollar amount off of their next purchase, an incentive to tell their friends, a free item if they come back and purchase again this week, or an offer based on the customer’s past purchase behavior (i.e. “buy a sweater to go with those jeans you bought last week”).