Cartera Commerce, the leading provider of card-linked marketing solutions, announced record revenues for the fifth consecutive year, driven by the rapid adoption of card-linked offers by merchants, banks, loyalty programs and consumers. For the year ending December 31, 2011, Cartera's card-linked advertising network drove over $1 Billion in merchant sales -- more than the previous four years combined -- as a result of accelerating consumer adoption and increased advertising spend by national in-store brands, online retailers and local merchants. Local merchants alone increased advertising spend with Cartera by 785% year over year.
"Cartera's rapid and sustained growth directly reflects the success of our performance marketing model and the high ROI of our card-linked marketing solutions," said president and CEO Tom Beecher. "With no up-front costs and closed-loop transaction analytics, our merchants see ROI of up to 600% and are shifting more of their marketing dollars to the highly measurable card-linked marketing channel. We look forward to another year of rapid growth as we grow our merchant network, expand our bank and loyalty partnerships, and deliver new innovations in card-linked marketing."
Fueled by record revenues, Cartera led the card-linked marketing industry in 2011 by adding a record number of new merchants, expanding the largest network of linked cards, and introducing new product innovations to drive card-linked offer marketing and redemption for merchants and issuers.