Konica Minolta Business Solutions U.S.A., Inc. (Konica Minolta) announced that it was awarded first place in the 2012 Brand Keys Customer Loyalty Engagement Index in the "MFP Office Copier" category for the fifth consecutive year. Each year, New York-based marketing consultancy Brand Keys publishes its Customer Loyalty Engagement Index, which surveys more than 49,000 Americans to determine how brands rank in customer loyalty. The 2012 Index examined customers' relationships with 600 brands in 83 categories. Other winning brands for 2012 include Apple, Coca-Cola, Facebook, Google, IBM, McDonald’s , UPS, and Walmart.
The 2012 Brand Keys research paints a detailed picture of the category drivers that engage customers, engender loyalty, and drive real profits. The Brand Keys methodology, which considered several competitors, asked customers to characterize their perfect product in the MFP Office Copier category, setting the standard for excellence. The 2012 Brand Keys research once again identified Konica Minolta as a leading brand for customer loyalty in the "MFP Office Copier" category when measured against the "Ideal" office copier.