Amwest Imaging's integrated restaurant solution, myrestaurantweb.com, suggests that they are convinced that for many restaurants (especially smaller ones) the solution is best integrated. We would tend to agree.
There are clear advantages to the integrated approach:
1. Consistent customer treatment:
Having your website, feedback platform and engagement programs all integrated allows for a greater degree of consistency in messaging -- a key factor in brand development.
2. Avoiding disjointed / dispersed data collection:
Data is the greatest friend and worst enemy to companies. When it’s manageable and consistent in structure, its power to impact a company’s strategy is massive. When it’s disjointed, it becomes a drag on the efficiency of company decision making and is often shoved to the side in the interests of maintaining momentum.
3. Consistent adaptation and fine-tuning:
The best engagement programs are living efforts -- constantly being added-to, adapted and fine tuned. When technology is on your side, the process happens more frequently and smoothly, something which customers notice over time.